Concept:
Offer a curated selection of eyewear that centers around being – Streamlined, Stylish, and Sustainable. The focus would be on timeless design, ethical sourcing, and affordability, appealing to a demographic that values both
aesthetics and ethics.
Features:
Streamlined Inventory: A small but versatile range of frames that can work for multiple occasions, from office to gallery opening, eliminating the paradox of choice.
Sustainability Station: An area dedicated to educating customers about the
sustainable practices behind the eyewear, from materials to manufacturing processes.Essential Kits: Pre-packaged kits containing a pair of glasses, high-quality lens cleaner, and a durable case. Perfect for gifting or for people who want a one-stop solution.
Pay-What-You-Can Days: Once a month, offer eye exams on a "pay-what-you-can-afford" basis, making eyecare more accessible to
everyone in the community.
Local Artist Features: Monthly collaborations with local artists to design limited-edition cases or lens-cleaning cloths, adding an artsy touch.
We set out so see if we could design the perfect optical brand.
